EUCasino announces TV, radio and print advertising in a bid to increase awareness of the brand.
EUCasino has announced a major advertising campaign in Denmark.
Three months of advertising on Danish TV channel, TV3, will reach a considerable percentage of males. Adverts on radio station NRG, complete with interactive promotions, will run during the all important 3-4 hour morning slot.
In addition, online advertising will comprise banner advertising and partnerships with a number of affiliate websites and networks focusing on EUCasino's 3D games, Live Casino and Instant Play Games.
The €500,000-plus publicity blitz is set to send SkillonNet's EUCasino.dk to the number one position among licensed online casinos in Denmark.
It will be followed by an even bigger campaign in the Autumn, with a number of TV adverts already in production.
EGO Sales and Marketing Director Michael Golembo said, "By the end of June I predict that most Danes will have heard the name and a good percentage of casino players will have tried us out at least once and return for more of the fantastic entertainment we provide."